‘Indie Kitty’ Voucher Initiative Launched To Help Independent Businesses During Uncertain Times

Wriggle launch the Indie Kitty – a voucher system to increase support for independent businesses

As Coronavirus grows, it’s getting increasingly difficult for small businesses across the UK, and especially in the hospitality sector.

While leisure activities and eating out remain at the discretion of the individual and many choose to continue to support their favourite venues, it is likely that restaurants will see less custom, and may be forced to either close temporarily or reduce hours.

As cashflow-dependent businesses with high fixed costs, many much-loved establishments will not survive.

Due to launch week on 16 March 2020, ‘Indie Kitty’ is a chance for people to pledge extra support to loved independent businesses in their city by purchasing vouchers which will tide businesses through the next challenging months.

Customers will be able to purchase vouchers through Wriggle in amounts ranging from £5 to £40. The funds generated from these vouchers will then be forwarded directly to the venues (Wriggle will waive their fees for every voucher transaction).

Customers will then be able to redeem their vouchers against menu items and drinks at a future time (dependent on venue).

CEO of Wriggle, Rob Hall, commented, “the next few months are going to be very challenging for everyone – not least our partner restaurants. We hope that this Indie Kitty campaign can pull people together to support great small businesses and ensure they survive this period.”

Wriggle will initially launch this with existing partner establishments – but is inviting other restaurants who are struggling with the current events to get in touch via email on partnerships@getawriggleon.com or call 0117 325 8535.

The scheme will operate in Bristol, Bath, Brighton and Hove, Birmingham and Cardiff.